Print Posted By on 01/21/2018 in Category 1

How Brick-and-Mortar Businesses Compete with Online Shopping

According to Business Insider, there are 300 million users of Amazon.com and 50% of US online shoppers are on the Amazon mobile app. And recently, Walmart and Google joined forces to go after Amazon with voice-activated online shopping using Google Express. Today’s busy lifestyles and the ease of online shopping continue to cause trouble for brick-and-mortar stores, with those numbers not getting back in their favor anytime soon. So how can they compete?

28 percent of surveyed shoppers said they preferred buying online. The number one reason people shop online is to save money, other top reasons are that online is easier, faster, has a better selection, and is more informative. However, another 33 percent of respondents thought in-store purchasing was in fact easier because they can physically interact with products, returns are easier, and it’s better to get information from a store associate.