Ten ways to build a brand for your small business

Ten ways to build a brand for your small business

Branding is just as important for small businesses as it is for big names. Indeed, many corporate brands try to look more like small firms in order to appeal to consumers that prefer to support independent brands. Dan Einzig of agency Mystery explains how to develop your own brand identity.

Many small business owners I talk to already understand that branding is essential to their business, but a surprisingly high number of them don't really know why.