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Posted By on 01/01/2018 in Category 1

Helping Merchants Reach More Customers Means More Money for Shopify

Helping Merchants Reach More Customers Means More Money for Shopify

Helping Merchants Reach More Customers Means More Money for Shopify

Find out why Houzz, Kik, and linkr matter to Shopify merchants.

Brian Withers

(TMFBwithbike)

Dec 30, 2017 at 1:00PM

Shopify (NYSE:SHOP), an e-commerce platform company, is adding to the online places where its merchants can sell their products. You've likely heard of Amazon, eBay, and Facebook, but there are many other web properties that merchants are able to access with Shopify's platform and its partnerships. These give merchants different ways to expand their online presence, and as a result, contribute to Shopify's amazing revenue growth.


SHOP Revenue (Annual) Chart

Shopify has been adding sales channels for its merchants over the last several years and now has integration with over 20 web properties for its merchants to find buyers.

Woman inputting her credit card number into her laptop.

IMAGE SOURCE: GETTY IMAGES.


Here's a sampling of key channels separated by year they were added to the Shopify platform.

  • 2015: Pintrest, Twitter, Facebook, Wanelo, and Amazon. 
  • 2016: Facebook Messenger, Ebates, and Houzz.
  • 2017: eBay, Buzzfeed, Kik, linkr, and Wish.

Shopify's merchants want to be where the buyers are, and the company is making it happen. You may not recognize all the online spaces and web properties above, but depending on the seller's products, these channels can be a huge opportunity to gain exposure to a new set of buyers.